CMO - Brand, Marketing & Growth

About is a Copenhagen-based social impact jewelry tech startup with high ambitions to be a game changer in harassment prevention. By using technology and jewelry, we are taking a totally different approach in activating us all to be part of the solution.

Our ambition is two-fold:

  1. Introduce, train, and inspire as many people as possible through the app and the SoMe community to use the proven, safe, and efficient bystander intervention method “the 5Ds”
  2. Sell as many powered jewelry as possible making it easy to notify bystanders that you want them to intervene, de-escalate and help you exit the situation

As a result, minimises your chance of being harassed and maximises your chance of getting help, when you do. Last but not least, with our ambition we acknowledge that it's not okay, that it’s not your fault - and that we are all responsible in stopping harassment.

Since 2021 we’ve been developing two technologies - the app and the tiny bluetooth device that’s embedded into the jewelry. Now it's time to build the brand based on our value proposition - and start executing on PR, partnerships and commercial activities.

The opportunity

We are looking for an aspiring CMO with the overall responsibility for branding, marketing, and growth as an essential part of the team and’s success. Together with the founder, you will get the opportunity to build and grow the company, from pre-launch and into a large global business.

Leading our marketing and growth team will involve many facets. We’re a consumer-facing social impact jewelery brand, with the ambition to change the way people act when witnessing or experiencing harassment. We’re a SoMe community constantly producing and promoting engaging, fun and relevant content, as well as driving a dialogue about harassment, why it happens, and what we can do. And we’re a tech-business, with the goal of developing a social impact product that other companies will love to embed into their own products or support by downloading the app. As our new CMO you will be excited at the prospect of tying these dimensions together to create a growth system that involves a massive PR efforts, influencer marketing, organic content, partnerships, co:labs, and philanthropical work  - all to make our users feel free to be who they are.

Primary areas of responsibility:

  1. Define and execute’s strategy and plan for branding, marketing, and growth
  2. Be the creative and aesthetic force in elevating’s potential as a movement
  3. Use your network to let scale in volume and voice through turnkey design collaborations with cool and vibrant fashion- and jewelry brands 
  4. Secure and assist in commercially executing partnership agreements with employer branding and social impact-focused companies 
  5. Build and nurture the marketing team that will have a strong focus on SoMe and Influencer Marketing, plus traffic and conversion optimisation

This position is ideal for you, who wish to use your gift, experience, and drive within B2C marketing and branding for something purposeful and play a pivotal role in the execution of an ambitious launch and later growth to deliver true impact on a global scale. Your profile should look like this:

  • 5+ years of experience in a marketing team or agency and the ability to manage campaigns from conceptualisation, and development to implementation and analysis
  • Jewelry- , fashion- or lifestyle industry experience, passion and network
  • Hands-on experience in a startup environment or eagerness to be part of a startup culture were creative thinking, initiative, adaptability and passion is key
  • Know-how in influencer outreach campaign execution and analytics
  • People management skills, being confident in building and developing a dynamic marketing team
  • Exceptional skills in grammar and spelling with near-native proficiency in English; Danish is a huge bonus.

The job as CMO with is a unique opportunity to build a brand from scratch, and be the decisive voice in launching and growing a social impact tech jewelry company in a flexible, fun, creative, and energetic environment in the middle of Copenhagen - with every challenge and victory that comes by being part of a startup.

With a short motivational application, please forward your resumé and a portfolio of your best and most proud work - and best results. Thank you!