MEET LESLEE

Say hello to Leslee. She's 22 and she's studying in London - but she could live anywhere in the world.

As many other young women, she finds herself living with limitation and precautions to avoid harassment.

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  • 1. PAIRING JEWELRY

    Leslee buys a beautiful all.u.me jewelry from her favourite brand. She downloads the all.u.me app and after creating a all.u.me profile she pairs her jewelry to the phone.

  • 2. SHARING THE APP

    She shares the app with friends and family and they talk about why she wears an all.u.me jewelry and what role they can play in shifting culture that supports harassment against women.

  • 3. LEARNING THE 5Ds

    In the all.u.me app, on TikTok and on Instagram she and other users are frequently inspired and motivated to act as backups - in their everyday lives.

  • 4. THEN...

    ...one day on her way home, she finds herself in a super uncomfortable situation, that she fears she can’t get out of without escalating it.

  • 5. CALLING FOR BACKUP

    Leslee triple clicks the button on her all.u.me jewelry. A few seconds later she hears a discrete buzz from her phone indicating that a call for backup has started.

  • 6. NOTIFICATION

    Close by - three strangers with the all.u.me app - John, Babette and Filias receives a  notification that Leslee needs backup.

  • 7. ROUTING

    In the all.u.me app they see Leslee's location and get the option to accept or decline the call. In this case, they each accept the call and start their route towards Leslee while recalling the 5 safe intervention strategies.

  • 8. ACTING AS BACKUP

    Within 2 minutes John arrives at Leslees location. The app guides him to find her and to intervene safely - perhaps distracting by pretending to know Leslee or choose to delegate and wait for Babette and Filias to arrive.

  • 9. STOPPING THE CALL

    When feeling safe again, Leslee ends the call in the app. She is encouraged to provide feedback and report any misconduct. So are the backups.
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